Wednesday, December 7, 2011

Cutting Expenses: Part 2 - Save on everything you buy



HDMI cables keep me up at night

HDMI cables are one the great enigmas of modern society.  Never has there been a product with so much misinformation and price variance.  Example:  I had just finished setting up my brand new HD TV and surround sound system, and ventured out to buy HDMI cables.   First I stopped at Best Buy, where they were $80 for a 6 foot cable.  The clerk says "yeah, you need the high speed cables for HD 120hz signal".  "Oh", I said "these magical cables are able to transfer information faster than the speed of light?  That's incredible".  I tried other stores and fared no better.  Then I tried online, where I found many options for under $5 dollars.  It didn't seem possible, so I did more research.  Sure enough, reading all the reviews, these $5 cables worked great.  I bought them, and have been using them for 3 years with no issues.  This is when I realized that I had been lazy and outdated, and brick and mortar stores have been taking advantage of it.

The greatness of user reviews

We live in an incredible age, and I'm certain that the majority of people don't take advantage of it.  People are still shopping the old fashioned way.  Going into a store, looking at all the choices, maybe asking an employee, and making their purchase.  You might get a good product, you might not.  You might get a good price, you might not.    The better option is to go online, search for a product, sort them by customer ratings and price, and make an informed decision.  95% of the time you will get the best product, for the cheapest price possible.  Back in the day you would have to rely on employee knowledge, or friend's recommendations.  Now you have hundreds of actual user reviews at your fingertips.  It's a crime not to take advantage of that.

The enormity of technology


If you do still go into stores, many still don't take advantage of the technology on their smart phones.  There are apps that scan bar codes, and give you the price of that product at all the surrounding stores, and online.  A few good examples of these apps are Redlaser, Shopsavvy, and Barcode Scanner.  So if you want to actually see and touch the product before you buy it, you can still do so intelligently.

Be patient, and don't be lazy


I still struggle with this at times.  I'm in a store, I see something I want, and I just want to buy it.  This is a slippery slope, my friend.  Fight the urge.  Fight the impulse gremlin within.  You probably don't need what you want to buy anyway (that's a whole other article), but if you are going to buy it, make sure you get it for the best price.  There also times I don't feel like waiting for something to ship.  2-3 days seems like an eternity when you have a brand new TV in your living room.  Again, fight the impulse gremlin.

Combining the Free Market with the Information Age

I love all this technology.  If used properly, you can almost eliminate buyer's remorse completely, because you can ensure you got the best product for the best price.  The Internet combines the Free Market World with the Information Age, and with this, prices tend to end up exactly where they should be.  You need to break from the habit of going to the store.  Many of us just stick to doing things the way you always have.  Change your mindset.  Once you start saving money, or continually get the best product on the market, you will be hooked.

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